CurcuVIVA provides a mild dose of fast-acting Optimized Curcumin. Optimized Curcumin was specially formulated to provide a solution to the curcumin conundrum of low bioavailability, poor absorption and rapid breakdown. Although bioavailability and absorption help determine effectiveness, the key lies within its ability to remain free. This free state of curcumin is achieved due to the formula's ability to avoid being rapidly broken down within the body. Because free curcumin retains its 'unbroken' form, it is then taken up through the blood stream where it is stable, concentrated, and retains maximum effectiveness for up to 24 hours, making it the most effective, absorbable curcumin available.*