Instinct is made by Nature's Variety, a natural pet food company located in Lincoln, Nebraska. Our team is passionate about providing proper, holistic nutrition for your beloved dog and cat. Instinct products are designed so you can feed canned and kibble food in a variety of flavors to your pet. We are proud pet parents, just like you! So we understand that your pet has a special place in your family, in your life, and in your heart. Our products are sold across the United States and Canada in local and national pet specialty stores. Our passion for holistic pet nutrition extends from our market-leading raw formulas to our grain-free kibble and cans. Our customers send us testimonials every day telling us that our products have transformed the lives of their pets.
Grain-free kibble (no fillers or soy) - proven to provide great taste and nutrition
- Helps your dog reach and maintain an ideal weight along with proper portions and exercise
- May provide relief from most food allergy symptoms
- Perfect for small to large dogs and complete and balanced for all life stages and all breeds
- Made in the USA
Instinct Original Grain-Free Formulas for Dogs
What are the components of superior pet nutrition?
We believe superior nutrition for dogs starts with healthy, natural ingredients. This means high quality animal proteins like meat, poultry, and fish should make up the majority of your dog's diet. Fruits, vegetables, and whole grains are also beneficial, providing many vital nutrients for your dog's health and well-being.
A dog's natural diet is high in meat, poultry, and fish protein and low in carbohydrates. Instinctive nutrition helps dogs thrive, nourishing muscles and building strong bones..
About Nature’s Variety
Nature’s Variety is an independent pet food company based in St. Louis, Missouri with manufacturing operations in Lincoln, Nebraska. Our purpose is to empower people to transform the lives of pets. We believe the best nutrition comes from healthy, natural ingredients. Our team is passionate about providing proper, holistic nutrition for your dog and cat.
Nature’s Variety makes a variety of premium, wholesome, natural foods to keep pets healthy and happy. The company produces pet food through two brands – Instinct, the leader in raw pet food; and Prairie, a balanced holistic line of food.
Grain-free and gluten-free nutrition.
- Freeze dried raw coating for pure nutrition and great taste.
- Probiotics to support healthy digestion.
- Healthy Omega 3 and Omega 6 fatty acids for skin and coat health.
- Contains antioxidants to help maintain a healthy immune system.
- Complete and balanced for all life stages and all breeds.